By: Akriti Dayal
This article aims to present some fundamentals of patents for tech based startups. While a startup should be aware of other forms of intellectual property like copyright, industrial design rights, trademarks, plant variety rights, trade dress, and trade secrets, this article focuses on patents.
What is a patent?
A patent gives you the ability to exclude others from using the invention for a limited period of time. Hence, you get the ability to license the technology and decide how the invention can be used and by whom, during the period of exclusivity. This type of exclusivity needs to be carefully protected, and startups need a good coach who can help them navigate the complexity, including type of patent rights (utility patents, business method patents, and design patents), the procedure for patent applications and prosecution, the rights offered and the requirements in different patent jurisdictions, and most importantly the timing and content.
A patent application consists of several sections – abstract, specifications, drawings, and claims. The meat of the application is the ‘patent claims.’ A claim defines the skeleton around which the technology solution can be built – hence it should be looked as the bare minimum description of your invention that captures patentability requirements – namely novelty, usefulness, and non-obviousness.
Startups should actively sense changes with respect to policy and guideline with respect to IP. For example, US's new (very recent) patent guidelines for the first time declare software patents and business methods patentable, which is of serious significance to startups, they should be cautious from infringement point of view. The exclusivity from the patent office comes at a cost – the patent application with all relevant details is published – this allows others working in the same area to benefit from the current state of the art and continue to build upon it. Does that explain why Coca-Cola hasn’t patented the recipe for its most famous drinks?
Why startups should look to file patents
Patents are expensive and time-consuming, so startups need to understand the trade-off in filing for a patent versus exploring other types of IP or business protection. A patent provides its holder with a legal right to monopoly on use or sale of the invention in the country where the patent rights have been granted. This right can be leveraged to gain competitive advantage and exclusivity, and to avoid the risk of being exposed to assertions of IP infringements from third parties and competitors.
If you are wondering whether your technology is worthy of a patent, here is a quick checklist to guide you:
Novel – the method/material or combination aren’t already known. Also, you shouldn’t have already published or disclosed this in your marketing efforts.
Useful – the technology has commercial potential.
Competitive advantage – monopoly on this will put you ahead of your competitors.
Expansion – this could be used in other fields and applications.
Hide versus publish – it will be difficult to keep and protect this as a trade secret.
If your invention(s) meets one or more of these criteria you should seek legal advice to decide on a patent strategy. Patents can serve many mid-term to long-term goals for a technology company.
Patents as sword: Offensive IP strategy: Patents that are registered with view to enforce them to generate royalties or to exclude competitors is addressed as an offensive IP strategy. Many pharmaceutical companies use offensive patent portfolios to protect new drugs they bring to market to ensure market exclusivity for a time to gain return on their investment, establish market share, and earn profits. (Apple Inc. was able to exclude Samsung products from some markets through court injunctions, etc., as part of an offensive patent strategy.)
Patents as cash cow: collaborative, valuation, licensing opportunities: Patents could be used as revenue generating tools from licensing opportunities, generate increased valuation during funding and acquisition conversations, and could be used for collaborative opportunities. A robust patent portfolio could return 25X of investments in patents during acquisitions. While startups in many countries have typically shied away from patents, there is an increasing awareness of the value patents can bring both from the market and fund-raising perspectives. A ‘patent pending’ tag and a registered trademark for a product name would benefit a startup to attract investors, advertise, and to promote the brand early in the business cycle. Also, a unique product could command a premium market price, having a significant impact on the bottom line.
Read More >> https://www.iipla.org/Blogs-&-News/6357972
Sunday, July 8, 2018
Saturday, July 7, 2018
Startup Entrepreneurs: Why Your Startup Needs a Patent Attorney
By: Michael J Foycik Jr.
November 1, 2017
The author is a patent attorney who helps clients with startups on crowdfunding sites, including the startup which set a fundraising record on Kickstarter. The author has over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Why need a patent attorney for a crowdfunding effort? Would entrepreneurs benefit? Will it help you raise funds? Good questions!
I learned answers to those and other questions while helping a record-setting startup raise funds on a crowdfunding site. It seems to matter to investors, donors, and others. Let's see why.
The public – donors, investors, and early adopters – may have concerns: can they be sure your product or service does not infringe any patents? Can they be sure you're protected and that no competitor can take away your rights? Only a patent attorney can help with that. Having a patent attorney's help – and listing the patent attorney on your web site as an advisor – can impress investors and donors.
The above points do not even mention patentability, which can be very important. The investing public will wonder if your startup is taking steps to protect its patent rights, both in the US and in foreign countries. Having a patent attorney as an advisor can be reassuring to the investing public, and helps them feel confident your startup is properly advised on these points.
Other key questions: do the entrepreneurs need a Utility patent application or a Design patent application? Would a trademark help? What about international (foreign) patent applications? Is having a right-to-use study beneficial? Will trade secret protection work, and if so how can it be secured?
Read More >> http://internationalpatentservice.com/Why-Your-Startup-Needs-a-Patent-Attorney.html
November 1, 2017
The author is a patent attorney who helps clients with startups on crowdfunding sites, including the startup which set a fundraising record on Kickstarter. The author has over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Why need a patent attorney for a crowdfunding effort? Would entrepreneurs benefit? Will it help you raise funds? Good questions!
I learned answers to those and other questions while helping a record-setting startup raise funds on a crowdfunding site. It seems to matter to investors, donors, and others. Let's see why.
The public – donors, investors, and early adopters – may have concerns: can they be sure your product or service does not infringe any patents? Can they be sure you're protected and that no competitor can take away your rights? Only a patent attorney can help with that. Having a patent attorney's help – and listing the patent attorney on your web site as an advisor – can impress investors and donors.
The above points do not even mention patentability, which can be very important. The investing public will wonder if your startup is taking steps to protect its patent rights, both in the US and in foreign countries. Having a patent attorney as an advisor can be reassuring to the investing public, and helps them feel confident your startup is properly advised on these points.
Other key questions: do the entrepreneurs need a Utility patent application or a Design patent application? Would a trademark help? What about international (foreign) patent applications? Is having a right-to-use study beneficial? Will trade secret protection work, and if so how can it be secured?
Read More >> http://internationalpatentservice.com/Why-Your-Startup-Needs-a-Patent-Attorney.html
Thursday, July 5, 2018
Waiting to Protect Intellectual Property Could Doom Your Startup
By: Mark McCareins and Pete Slawniak
Does your fledgling startup really need to pour time and money into protecting its intellectual property?
Most likely, yes, says Mark McCareins, a clinical professor of business law at the Kellogg School and former senior partner at the law firm Winston and Strawn LLP. “Almost every startup has an idea that’s probably worth protecting, whether it’s a piece of software or a bit of code or a totally new invention.”
Yet for many early-stage entrepreneurs, intellectual property (IP) is an afterthought, a topic for consideration once the product has been developed, the business plan has been put in place, and discussions with potential investors or customers are already in the works.
McCareins recently sat down with Pete Slawniak, an intellectual property lawyer at Argonne National Laboratory, and advisor to Argonne’s startup incubator called Chain Reaction Innovations.
Their conversation touched on what startups of all stripes should know about patents, nondisclosure agreements, and the wisdom of using that inexpensive online legal service.
Here are some takeaways from their discussion, edited for length and clarity.
Think about IP early on—while you are still developing your product.
Slawniak: As soon as a company starts to invest in research and product development, it's time to begin planning some sort of protection for that investment. Ideally, this happens when a company is evaluating its business strategy. The question to ask is, “Will this intellectual property offer competitive advantage?”
It's never too early to think about this, because preliminary groundwork agreements—whether that's a grant application, an incubator membership, or some sort of joint venture agreement—are all going to have IP terms.
McCareins: If you don’t address IP early, you run the risk of either A, spending all this money in research and development on something that isn't patentable, or B, incubating with a third party, but because you have not protected your IP rights sufficiently, you allow the third party or others to extract your IP away from you without you even knowing it.
Slawniak: U.S. patent law is very generous—you have up to one year from the date of a public disclosure to file a patent application. But in most other countries, you lose patent rights as soon as there's a public disclosure of the invention.
And public disclosure doesn't have to be a sale: it could be an advertisement or even testing a prototype out there on the street without having nondisclosure agreements in place. Let me give you just one anecdote from an old case that jumps to mind: an inventor designed and prototyped a great new motor for their boat – something that had serious market potential. Then that inventor went on a boating trip with one of his friends. Many years later, when that inventor went to enforce his patent against a competitor, lo and behold, the court deemed the boat trip a public disclosure that invalidated his patent rights, even though the friends never knew how the motor worked. That should serve as a cautionary tale about disclosing an invention.
So it's important to start thinking about patents even before you start talking to any potential customers and attempting to monetize an idea.
Read More >> https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup
Does your fledgling startup really need to pour time and money into protecting its intellectual property?
Most likely, yes, says Mark McCareins, a clinical professor of business law at the Kellogg School and former senior partner at the law firm Winston and Strawn LLP. “Almost every startup has an idea that’s probably worth protecting, whether it’s a piece of software or a bit of code or a totally new invention.”
Yet for many early-stage entrepreneurs, intellectual property (IP) is an afterthought, a topic for consideration once the product has been developed, the business plan has been put in place, and discussions with potential investors or customers are already in the works.
McCareins recently sat down with Pete Slawniak, an intellectual property lawyer at Argonne National Laboratory, and advisor to Argonne’s startup incubator called Chain Reaction Innovations.
Their conversation touched on what startups of all stripes should know about patents, nondisclosure agreements, and the wisdom of using that inexpensive online legal service.
Here are some takeaways from their discussion, edited for length and clarity.
Think about IP early on—while you are still developing your product.
Slawniak: As soon as a company starts to invest in research and product development, it's time to begin planning some sort of protection for that investment. Ideally, this happens when a company is evaluating its business strategy. The question to ask is, “Will this intellectual property offer competitive advantage?”
It's never too early to think about this, because preliminary groundwork agreements—whether that's a grant application, an incubator membership, or some sort of joint venture agreement—are all going to have IP terms.
McCareins: If you don’t address IP early, you run the risk of either A, spending all this money in research and development on something that isn't patentable, or B, incubating with a third party, but because you have not protected your IP rights sufficiently, you allow the third party or others to extract your IP away from you without you even knowing it.
Slawniak: U.S. patent law is very generous—you have up to one year from the date of a public disclosure to file a patent application. But in most other countries, you lose patent rights as soon as there's a public disclosure of the invention.
And public disclosure doesn't have to be a sale: it could be an advertisement or even testing a prototype out there on the street without having nondisclosure agreements in place. Let me give you just one anecdote from an old case that jumps to mind: an inventor designed and prototyped a great new motor for their boat – something that had serious market potential. Then that inventor went on a boating trip with one of his friends. Many years later, when that inventor went to enforce his patent against a competitor, lo and behold, the court deemed the boat trip a public disclosure that invalidated his patent rights, even though the friends never knew how the motor worked. That should serve as a cautionary tale about disclosing an invention.
So it's important to start thinking about patents even before you start talking to any potential customers and attempting to monetize an idea.
Read More >> https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup
Wednesday, July 4, 2018
Startup Business: A Checklist
By: Michael J Foycik Jr.
June 22, 2016
The author is a patent attorney with over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Starting a new business is exciting! Here's a checklist you'll want to consider.
Trademark application or registered trademark. Everyone needs this.
Pending patent application of any type: design, utility, or provisional (PPA).
Funding, which can include crowd funding services like Kickstarter or Indiegogo.
Copyright rights. This includes your web site and promotional materials.
Publicity, if using crowd funding sites or if needed to attract investors.
Costs can be fairly low. Some informal rights are permitted, and every startup is different. Contact me with any questions at the email address below.
Read More >> http://internationalpatentservice.com/Startup-Business.html
June 22, 2016
The author is a patent attorney with over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Starting a new business is exciting! Here's a checklist you'll want to consider.
Trademark application or registered trademark. Everyone needs this.
Pending patent application of any type: design, utility, or provisional (PPA).
Funding, which can include crowd funding services like Kickstarter or Indiegogo.
Copyright rights. This includes your web site and promotional materials.
Publicity, if using crowd funding sites or if needed to attract investors.
Costs can be fairly low. Some informal rights are permitted, and every startup is different. Contact me with any questions at the email address below.
Read More >> http://internationalpatentservice.com/Startup-Business.html
Tuesday, July 3, 2018
Patent protection strategies for startups
By: LawTrades
It is hard to overemphasize the importance of intellectual property protection for startups. Without protection for your brand, inventions, and original creations, you have no chance at commercializing your unique value. You are defenseless against (often larger, better funded) competitors, and you can present no convincing value proposition to potential investors and/or acquirers.
For this reason, a thoughtful IP strategy should be among every startup’s highest priorities. LawTrades provides you with free, comprehensive information about IP strategy elsewhere. This article hones in on one specific aspect of such a strategy: patent protection.
Patent protection is your job
This might seem obvious, but startups often make the mistake of assuming their job is done once a patent has been granted. This is not the case. When the USPTO grants a patent, it confers the exclusive right to use, make and sell that patented invention to you. It does not, however, police your competitors.
It is up to you to detect whether or not there are infringements of your patents. If you do find infringements, you have (by virtue of your patent) the right to institute a claim against the party that is unlawfully making, using or selling your invention. The remedies that you will be granted includes an injunction prohibiting your competitor from continuing the offending behavior, and possibly an order of damages in your favor.
How to protect your patent
To ensure patent prosecution in this manner, you have to stay vigilant. Scour the internet and market for possible infringements of your patent, and if you find them–take legal action. That seems simple enough, right?
Not really. There are a few problems with taking only this advice in isolation:
As a startup, you will (almost by definition) not have the funds for lengthy litigation. Anyone worth suing will outspend you in court.
You will also, in all likelihood, not have the money and resources needed to file for a patent every time you think you might be on to a new invention.
Time you spend on lawsuits is time you could have been spending growing your startup. In other words: the opportunity cost for patent prosecution is high. You need to ensure that you do it strategically.
And that is why having a thoughtful patent protection strategy is so important. Patent protection should be done with a clear view of your business, your growth strategy, your market, and your strategic position.
Read More >> https://www.lawtrades.com/blog/blog-post/startup-patent-protection-strategies/#
It is hard to overemphasize the importance of intellectual property protection for startups. Without protection for your brand, inventions, and original creations, you have no chance at commercializing your unique value. You are defenseless against (often larger, better funded) competitors, and you can present no convincing value proposition to potential investors and/or acquirers.
For this reason, a thoughtful IP strategy should be among every startup’s highest priorities. LawTrades provides you with free, comprehensive information about IP strategy elsewhere. This article hones in on one specific aspect of such a strategy: patent protection.
Patent protection is your job
This might seem obvious, but startups often make the mistake of assuming their job is done once a patent has been granted. This is not the case. When the USPTO grants a patent, it confers the exclusive right to use, make and sell that patented invention to you. It does not, however, police your competitors.
It is up to you to detect whether or not there are infringements of your patents. If you do find infringements, you have (by virtue of your patent) the right to institute a claim against the party that is unlawfully making, using or selling your invention. The remedies that you will be granted includes an injunction prohibiting your competitor from continuing the offending behavior, and possibly an order of damages in your favor.
How to protect your patent
To ensure patent prosecution in this manner, you have to stay vigilant. Scour the internet and market for possible infringements of your patent, and if you find them–take legal action. That seems simple enough, right?
Not really. There are a few problems with taking only this advice in isolation:
As a startup, you will (almost by definition) not have the funds for lengthy litigation. Anyone worth suing will outspend you in court.
You will also, in all likelihood, not have the money and resources needed to file for a patent every time you think you might be on to a new invention.
Time you spend on lawsuits is time you could have been spending growing your startup. In other words: the opportunity cost for patent prosecution is high. You need to ensure that you do it strategically.
And that is why having a thoughtful patent protection strategy is so important. Patent protection should be done with a clear view of your business, your growth strategy, your market, and your strategic position.
Read More >> https://www.lawtrades.com/blog/blog-post/startup-patent-protection-strategies/#
Monday, July 2, 2018
The Role of the Patent Attorney for Startups and Entrepreneurs
By: Michael J Foycik Jr.
November 1, 2017
The author is a patent attorney who helps clients with startups on crowdfunding sites, including the startup which set a fundraising record on Kickstarter. The author has over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Your startup ready to launch. That means there are questions: can I lose my rights by mistake? Are my rights secured? What rights do I need to protect? Those are things your patent attorney will be able to help with.
Are you infringing? And, do you have a right-to-use? Your patent attorney can help with that.
What if your startup's new product or service is not patentable: how can you be protected against unscrupulous engineers, designers, artists, and any others needed to help you develop your invention? The protection needed there is called “trade secret” protection. Your patent attorney can help you secure your trade secret rights.
Do you need a Design patent application, or do you need a Utility patent application? And, which is which? Again, the patent attorney can help.
Did you make a sale or publish the invention already? Foreign rights may already have been lost in many important foreign countries. US rights can still be secured if within one year of the date of the first sale or publication.
Your patent attorney can also let you know the costs of the above options. And, which options are cost-effective for your product or service.
Read More >> http://internationalpatentservice.com/The-Role-of-the-Patent-Attorney-for-Startups-and-Entrepreneurs.html
November 1, 2017
The author is a patent attorney who helps clients with startups on crowdfunding sites, including the startup which set a fundraising record on Kickstarter. The author has over 28 years experience in patents and trademarks. For further information, please email at IP1lwyr@gmail.com, or call at 877-654-3336.
Your startup ready to launch. That means there are questions: can I lose my rights by mistake? Are my rights secured? What rights do I need to protect? Those are things your patent attorney will be able to help with.
Are you infringing? And, do you have a right-to-use? Your patent attorney can help with that.
What if your startup's new product or service is not patentable: how can you be protected against unscrupulous engineers, designers, artists, and any others needed to help you develop your invention? The protection needed there is called “trade secret” protection. Your patent attorney can help you secure your trade secret rights.
Do you need a Design patent application, or do you need a Utility patent application? And, which is which? Again, the patent attorney can help.
Did you make a sale or publish the invention already? Foreign rights may already have been lost in many important foreign countries. US rights can still be secured if within one year of the date of the first sale or publication.
Your patent attorney can also let you know the costs of the above options. And, which options are cost-effective for your product or service.
Read More >> http://internationalpatentservice.com/The-Role-of-the-Patent-Attorney-for-Startups-and-Entrepreneurs.html
Sunday, July 1, 2018
7 STEPS TO SUCCESS FOR STARTUPS
By: Keith Hearn
Since the dawn of time, man has always wanted to augment his lifestyle. Whether it’s graduating from stone tools to fire or from agriculture to industry, growth has invariably been the primary focus of every human. The same can be said for today’s startups.
Thus, it is only fair that the most advanced species on this planet, at the most technologically advanced period in history, take this culture forward. The one issue that plagues the modern man is dissatisfaction.
There is an ever-present dissonance with what one expects and what he/she receives. It is no surprise, then, that startups are on a meteoric rise. There is a reason, after all, why Silicon Valley is idolized by millions, and why so many countries spend millions trying to develop their own iteration of the tech hub.
However, when you take off the rose-tinted glasses, a dire reality stares back at your face. Most startups fail to make past the one year mark. A majority of the remaining startups struggle for years to break even and eventually succumb to the market pressure. The few that do make it often lose their sense of innovation and start acquiring smaller companies to increase their portfolio. Only a handful of startups manage to stay relevant while keeping investors hooked on their business plan and customers interested in their products.
So, what secret sauce do these companies use to check all the boxes and succeed? The truth is it’s not about the sauce. It’s about the ingredients. Just as in programming, the right code isn’t the one that gives you the desired output for a set of inputs but one that can tackle any kind of input efficiently; startups aren’t about ticking a couple boxes and improvising the rest, they are about planning ahead of time and to be prepared at all times.
THERE ARE A FEW STEPS ONE CAN TAKE TO ENSURE THE SUCCESS OF THEIR STARTUP:
1. KNOW YOUR WORTH
A startup needs funds to operate and investors (or Venture Capitalists) are the ones who provide the funds. But, in order to do that, the investors need to know what the startup is worth. Interestingly, the investors are also the ones who determine the value of a particular business in the market.
Gauging your startup’s worth can be a tricky task especially when you’re just starting out, but it’s an important task nonetheless. Few are as fortunate as Twitter to have investors lined up without any real growth. Remember, even the micro-blogging site is struggling now. Sooner or later, the “growth bug” catches up to your startup.
Your value will not be defined by the data or facts as none exist in your case. However, you can let the investors know what you think you’re worth. As tempting as it sounds, glossing over important numbers to inflate the supposed value of your business can be fatal for the future of your startup.
Do your research, read up on similar companies’ value, factor in your location, and other such parameters. Having a financial projection for your product(s) will help sway the investors in your favor. However, it is not a replacement for actual data. Show them that there is a huge demand for your product and the capital will come knocking. You can also bring in someone with financial expertise into your startup to help ease the effort.
2. SAVE YOUR IP
Having a good product isn’t enough. Due to the nature of the competition in this fast-paced world, the winner takes it all. That is exactly why saving your work from legal entanglements should be a priority. Always file for patents as soon as possible. As soon as your product has a workable prototype, file the copyright claim. The US patent system favors the first person (or company) to file the patent rather than the first person to conceive the product.
Read More >> https://finepoint-design.com/7-steps-success-startups/
Since the dawn of time, man has always wanted to augment his lifestyle. Whether it’s graduating from stone tools to fire or from agriculture to industry, growth has invariably been the primary focus of every human. The same can be said for today’s startups.
Thus, it is only fair that the most advanced species on this planet, at the most technologically advanced period in history, take this culture forward. The one issue that plagues the modern man is dissatisfaction.
There is an ever-present dissonance with what one expects and what he/she receives. It is no surprise, then, that startups are on a meteoric rise. There is a reason, after all, why Silicon Valley is idolized by millions, and why so many countries spend millions trying to develop their own iteration of the tech hub.
However, when you take off the rose-tinted glasses, a dire reality stares back at your face. Most startups fail to make past the one year mark. A majority of the remaining startups struggle for years to break even and eventually succumb to the market pressure. The few that do make it often lose their sense of innovation and start acquiring smaller companies to increase their portfolio. Only a handful of startups manage to stay relevant while keeping investors hooked on their business plan and customers interested in their products.
So, what secret sauce do these companies use to check all the boxes and succeed? The truth is it’s not about the sauce. It’s about the ingredients. Just as in programming, the right code isn’t the one that gives you the desired output for a set of inputs but one that can tackle any kind of input efficiently; startups aren’t about ticking a couple boxes and improvising the rest, they are about planning ahead of time and to be prepared at all times.
THERE ARE A FEW STEPS ONE CAN TAKE TO ENSURE THE SUCCESS OF THEIR STARTUP:
1. KNOW YOUR WORTH
A startup needs funds to operate and investors (or Venture Capitalists) are the ones who provide the funds. But, in order to do that, the investors need to know what the startup is worth. Interestingly, the investors are also the ones who determine the value of a particular business in the market.
Gauging your startup’s worth can be a tricky task especially when you’re just starting out, but it’s an important task nonetheless. Few are as fortunate as Twitter to have investors lined up without any real growth. Remember, even the micro-blogging site is struggling now. Sooner or later, the “growth bug” catches up to your startup.
Your value will not be defined by the data or facts as none exist in your case. However, you can let the investors know what you think you’re worth. As tempting as it sounds, glossing over important numbers to inflate the supposed value of your business can be fatal for the future of your startup.
Do your research, read up on similar companies’ value, factor in your location, and other such parameters. Having a financial projection for your product(s) will help sway the investors in your favor. However, it is not a replacement for actual data. Show them that there is a huge demand for your product and the capital will come knocking. You can also bring in someone with financial expertise into your startup to help ease the effort.
2. SAVE YOUR IP
Having a good product isn’t enough. Due to the nature of the competition in this fast-paced world, the winner takes it all. That is exactly why saving your work from legal entanglements should be a priority. Always file for patents as soon as possible. As soon as your product has a workable prototype, file the copyright claim. The US patent system favors the first person (or company) to file the patent rather than the first person to conceive the product.
Read More >> https://finepoint-design.com/7-steps-success-startups/
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