By: Mariaclaudia Carella
Marketing technology has become an essential ingredient in the recipe for success of any company. However, an ingenious combination of tech and marketing becomes all the more relevant when it comes to startups and early-stage businesses. That’s because not only does marketing help you promote your product, but it is also useful for automating your sales processes and dramatically boosting your revenue. The cases of kingpins like Airbnb and Dropbox speak volumes in terms of how mastering technical marketing strategies can completely turn around early stage companies’ presence on the market.
Since marketing and growth hacking strategies are complex processes that can’t be improvised – but instead require a large degree of expertise to be put in place – they have become a business in their own right. But fear not, for startups all around Europe are more than willing to lend you a helping hand to grow your business in a smarter way.
Here is a list of so-called “martech” (a neologism that stands for marketing technology) startups, that are experts in the sector and can revolutionise your company’s marketing efforts with just a few digital steps!
These companies are some of the most groundbreaking, award-winning European startups specialising in branding, web design and development, digital marketing, social media and web marketing, and marketing automation:
Aiden.ai: This startup is an AI-powered “virtual colleague” that helps marketers make better decisions. In order to lift the burden of analysing data off the shoulders of mobile app marketers, Aiden’s team, based in London and and San Francisco, is building the first AI-powered marketing analyst. The company was founded by Marie Outtier and PJ Camillieri in 2016, it is backed by AI and martech entrepreneurs and has been funded for a total amount of €2.1 million.
Roivenue: Roivenue is an award-winning suite for marketing strategy decision-making. Based in the Czech Republic, the company swears to be the “most precise way to manage your entire marketing investment”. Using data-driven attribution models and CLV, it allows marketers to identify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI. Also, the platform allows you to see the bigger picture as it collects data from every important source and boasts dozens of integrations with major marketing, financial and analytical platforms (such as Google Analytics, Google Adword, social media channels, Adobe Analytics and many more). The Prague-based company was founded just this year on Jan 27, 2018, and has already raised funding for €600K.
Verticly: Founded in 2014, Verticly is an O2O (Online to Offline) platform that fully connects brands to individuals at scale by linking digital advertising to real world data. In other words, Verticly delivers total customer attribution offline and online and – in doing so – it increases sales, boosts engagement and multiplies its customers’ return on investment. Brands and retailers spend huge sums on above-the-line brand adverts and promotions, but have limited understanding of their impact on actual consumer behaviour or sales. Verticly, on the other hand, makes every brand advert instantly actionable and trackable by analysing what is driving customer engagement with your brand advertising, who is buying, and where. The London company has raised €2 million in funding over four rounds.
Read More >> https://www.eu-startups.com/2018/11/10-martech-startups-that-will-help-you-market-yours/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment