By: Bulls N Bears
NOWADAYS the question is no longer if innovation is important for a company but rather to what extent.
Innovation is the single most relevant element in fuelling corporations’ competitive advantage and ultimate value creation. It also creates new drivers for value creation.
Multinational companies explore the boundaries of innovation extensively but small- and medium-sized enterprises (SMEs) are catching up.
This is important since SMEs represent a significant part of companies in Zimbabwe and also in other countries in Africa.
In fact, SMEs make up more than 90 percent of all businesses in Zimbabwe and they are drivers of growth and innovation in economies. IPRs have the goal to ensure and foster investments in innovation.
“IP refers to unique, value-adding creations of the human intellect that results from human ingenuity, creativity and inventiveness”
Read more >> http://www.bulls.co.zw/2019/11/25/how-smes-benefit-from-patents-industrial-designs-trademarks-and-copyrights/
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