By: Anya Skrba
Just as your business has a name, it also needs to have its own recognizable logo in order to establish a visual representation of your brand. The logo needs to perfectly reflect your company’s market niche and brand personality. And it should be unique enough to differentiate the company from the competition.
Because your name and logo are part of the DNA of your brand and your business, applying for registration of the copyright and trademark of both is an important consideration.
Do You Need to Register Your Trademark and Copyright In Your Name or Logo?
You certainly don’t have to register the copyright and trademark your company’s name or logo, in the United States; you own the copyright as soon as you put the original work on a pieces of paper or computer drive, and you won a trademark as soon as you use your name and logo for marketing your business. However, taking the extra step of registering both can give you important protection. Registering the trademark protects you from losing your rights to it if some other company uses the same or a highly similar name. By registering your trademark your name, you’re declaring exclusive rights to it for your line of business. And you’re preventing someone else from using your name for own in a similar business.
Read more >> https://firstsiteguide.com/trademark-copyright/
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