By: Hannah Williams
A significant amount of thought goes into choosing a name for a startup. The brand name is an important part of the business and it leaves an impact on how people perceive the company and what it offers.
It is a good idea to make the name memorable and easy to say – you don’t want a name that will be difficult to pronounce or understand.
The process might sound easy, but some of the most successful business leaders in the market today had difficulty picking a name in the early days.
"Even Jeff Bezos got it wrong in the beginning, shifting from Cadabra to Amazon when an associate told him his original idea sounded like 'cadaver'. Mortifying," recalls Max Ottignon, cofounder of branding agency Ragged Edge.
Read more >> https://www.techworld.com/startups/how-pick-winning-name-for-your-startup-3778152/
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