Thursday, August 1, 2019

A Guide to IP Law for Startups – The Skinny

By: Torry Mastery

Entrepreneurship isn’t easy, especially when your business is still at the startup level. Profit margins tend to be razor thin at best, workdays are far longer than a typical 9-5 and there’s still a lot of risk and uncertainty.

That said, it’s important to also remember intellectual property (IP) law throughout your business’s lifespan, especially as a fresh startup.

It can take years to really learn every last detail about IP law, though, so it’s best to just know the basics that are critical to keeping your intellectual property safe.

Here is a guide to IP law for startups and entrepreneurs to help you feel more prepared to protect your original ideas.

4 Areas of IP Law

To understand how IP law is able to cover so many different types of original ideas and creations, you should first know the four main areas it is broken into: trademarks, copyrights, patents and trade secrets.

Trademarks protect branding. This could be the name of your business, a logo, a unique slogan or really anything else that signifies your brand and helps consumers recognize you and your product when making their decision.

Read more >> https://www.dotcommagazine.com/2019/07/a-guide-to-ip-law-for-startups-the-skinny/

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