How To Avoid Patent Infringement When Promoting A Brand

By: William Ross

Intellectual property or IP refers to any intangible work, idea, or invention produced by the human intellect, to which one can claim specific rights and property, for which one can apply for copyright, patent, or trademark rights and protection. Intellectual property is usually not the first thing to come in an entrepreneur’s mind when, in fact, it should be one of the most looked after and protected elements in a company.

Intellectual properties come in different types, and here are some examples:

> articles 
> images 
> blog posts
> videos 
> illustrations 
> audio clips
> taglines 
> slogans 
> symbols
> inventions 
> softwares and programs
> work processes
> case studies

These are only a few from the many other valued intellectual properties around the world. Nowadays, businesses of any kind view intellectual property as something highly valuable in their business. If anything, IPs are now seen as one of the most significant assets in a company. Despite its intangibility, intellectual properties can still guarantee an increased profit and greater success than any tangible asset can. That is why it’s crucial for organizations to register intellectual properties for rights, security, and protection to ensure that profit gained out of these ideas and creation are solely for the creator or the company alone.

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